I am Gina Lee, founder of Idimota.
Idimota was born from my own experience with motorcycling. What started with a first ride on the back of my boyfriend's bike quickly grew into a lasting passion.
During that same period, it became clear how limited the options are for female riders. Much of today’s motorcycle gear is still designed around standards that don’t always fit women properly, often forcing them to choose between safety, comfort, and style.
'Be Stylish. Be Protected. Ride with Confidence.'
The beginning
In 2023, I was introduced to motorcycling for the first time. After a few rides on the back of a motorcycle, I knew for sure that I wanted to ride myself, and I decided to get my motorcycle license.
During that journey, I also realized there was still a lot of room for improvement in the range of motorcycle gear available for women. That’s why, in November 2024, the idea was born to start a motorcycle clothing brand designed specifically for women.
The name
Idimota comes from a nickname my boyfriend gave me during my motorcycle lessons. Personal, meaningful, and that's precisely why it immediately felt like the right name for the brand.
The first product
It quickly became clear what the very first product would be: something I use on every ride myself: a balaclava. Essential for protection against the wind and perfect for keeping the inside of your helmet clean from sweat and makeup.
What I was missing was a design that truly takes long hair into account. That’s why we developed a version with an opening at the back for a braid, allowing the balaclava to fit comfortably around the neck while keeping the hair secure, comfortable, and stylish.
After a year and a half of developing, testing, and refining different samples, the moment finally arrived on May 12, 2026: the launch of the BRAIDFIT BALACLAVA!
The community
Idimota is about more than just motorcycle gear. Alongside the mission to expand the collection with products that help female riders feel protected and confident on the road, building a strong connection between women who share the same passion is at the heart of the brand.
A growing community where inspiration, experiences, and a love for motorcycling come together.
Want to be part of this community? Follow Idimota on Instagram or TikTok!